Valley Distribution is now open
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Valley Distribution is now open for account applications from UK bike shops and bike fitters - opening B2B access for the first time, to two specialists cycling brands. HUP Competition Cycling and Croder Cycling have created unique products focused on small adult and youth riders, so often overlooked by the wider industry…
HUP Competition Cycling is a boutique brand born in Belgium, now based in Scotland, producing unique UCI approved framesets & wheelsets, specialist components and clothes for kids, youth and small adult riders including short, narrowQ cranksets, narrow handlebars, short stems and smaller saddles. Proving popular with serious cyclists since their launch in 2017, bikefit challenges for smaller riders have now been solved. In 2018 they introduced handbuilt, lightweight UCI approved carbon wheelsets, followed in 2019 by a range of super-compact, triple-butted 7005 and carbon-fibre cyclo-cross, road and MTB frames.
Croder Cycling was established in 1993 to produce reasonably priced, but high quality CNC bicycle components from their base in Taichung, Taiwan. In 2011 they created their Croder brand while adhering to their core concepts of ‘creative, revolutionary and original’ products for riders who want the best. Specialist BikeFit products alongside a huge range or modular CNC cranksets forms the core of their range. Croder designs, testing and production are all geared toward giving customers a great experience on their bike.
Both brands are actively developing more ground-breaking products now, which will be added to the Valley Distribution portfolio as soon as they go live. If you would like to see HUPcc or Croder stocked in your local bike shop, let them know about Valley Distribution. With 3 levels of trade account available (depending on buy-in) from Standard, Stockist or Premier - all bike shops can access the full range, ready to custom-build high-performance bikes for all sizes of rider.
For more information and an account application form visit www.valleydistribution.co.uk