Brands

Valley Distribution is a specialist distributor of quality cycling products and is proud to represent a small number of leading brands in their field, on an exclusive basis in the UK. We supply high street cycle retailers and bike fitting studios throughout the UK and details of our stockists can be found using the 'Find a Dealer' link at the top right of this page.

HUP Competition Cycling

HUP Competition Cycling is a boutique brand born in Belgium, now based in Scotland, producing unique framesets, wheelsets, components and clothes. Specialising in high-end kit for kids, youth and small adult riders with short, narrowQ cranksets, narrow handlebars, short stems and smaller saddles. Proving popular with serious cyclists since their launch in 2017, bikefit challenges for smaller riders have been solved! In 2018 they introduced handbuilt, lightweight UCI approved carbon wheelsets, followed in 2019 by a range of super-compact, triple-butted 7005 and carbon-fibre cyclo-cross, road and MTB frames.

Visit the HUPcc website

Croder Cycling

Croder Cycling was established in 1993 to produce reasonably priced, but high quality CNC bicycle components from their base in Taichung, Taiwan. In 2011 they created their Croder brand while adhering to their core concepts of ‘creative, revolutionary and original’ products for riders who want the best. Specialist BikeFit products alongside a huge range or modular CNC cranksets forms the core of their range. Croder designs, testing and production are all geared toward giving customers a great experience on their bike.

Visit the Croder website